The Destination and Visitor Management group recognizes the importance to respect local culture and protect the environment. We aim to give priority to local interests and work to achieve a positive and enjoyable experience for visitors. The group will strive to meet the interests of locals and encourage them to be involved in the decision making process. Why do people want to visit us? … just look around! With picture perfect sunsets (and sunrises) almost year-round and laid-back vibes, Whaingaroa Raglan is hard to beat. Raglan offers pristine surf, mountain trails, epic views and a unique opportunity to connect and care for the environment. Visitors don’t want Raglan to change. There is a connection to Raglan that many feel their own home has lost. What we have Most common themes from the community Aspirations Within ten years, Raglan will be widely recognised as the eco-friendly heart of New Zealand, and be a leading example of responsible and sustainable tourism. Ensure local interests are kept at the forefront of future visitor growth. Encourage shoulder season events and activities that help support businesses and employment through the winter months. Create a cohesive marketing message, focused on sustainable tourism, a ‘how-to visit Raglan’ guide. Creating and supporting ‘sustainable’ visitor experiences. Develop and align marketing of Raglan with the values of the community. Maintain the character of the town, keep the Raglan vibe alive. Develop a ‘Raglan Customer Charter’ that underpins exceptional customer service to all customers regardless of the business. Possible pathways toward achieving these aspirations Create a cohesive, community-minded marketing message that all tourism operators and promoters can use. Educate our friends and travellers who visit about: reducing; re-using and upcycling. It would be great to share more stories of the people and past of this place. Public weather resistant signage would be wonderful to educate visitors and instill pride in folk who call Whaingaroa home. Destination & Visitor Management
Te Ahumahi Tāpoi
Protect local interests first
Create a cohesive, sustainable marketing message that is aligned with Raglan Naturally
Encourage off-season events and activities